Why use a Realtor?
A Realtor will represent you and look for your best interest throughout this whole process, they are able to market your property at the highest market value and to the largest range of potential buyers.
How to Start
Before your property can be submitted to the Board of Realtors Multiple Listing Service, your realtor will perform a comprehensive, computerized market analysis to determine your property’s fair market value. Then prepare and explain the listing process and agreement to you. Once the listing agreement is signed, your realtor will place a For Sale sign in the yard. The sign will list your realtor’s phone number; this means that he/she will represent you and help you select the deals that are most convenient for you.
Your Realtor will also inform the Top 50 Agents in the area of your listing and schedule a “Brokers Open House” of your property, this will allow all area agents to speak knowledgeably about your property when discussing the property with potential buyers.
Preparing Your Property
Your Realtor will call you to schedule a showing of your property, although your property is everything you wanted it to be, the point now is to create a neutral, yet welcoming environment for possible buyers. Remember, individuals need to be able to imagine themselves living in your property. Organize your home, be sure that guests can easily view the full potential of each room by allowing them to walk freely on all available floor space.
Getting the Right Exposure
Open House events are a long-standing tradition in the sale of residential real estate, a very important tool in your realtor’s arsenal. However the need for these events has slowed down in recent years due to the development of new technologies that allow your Realtor to reach a wider audience faster and in more effective ways; is not uncommon these days for agents to set up websites for their client’s properties, along with videos, pictures and even interactive online tours.
Your Realtor will help you determine the right mix of new technologies and old tools to be used to help you get more exposure and ultimately sell your property at a fair and satisfactory price.
Finding the Buyer & Closing the Sale
Your Realtor will continuously be speaking with you throughout the sale of your property, monitor sales and listings to maintain a competitive position in the current market, pre-qualify all prospective buyers and discuss with you all offers placed on your property. Remember, your Realtor represents your best interest so he/she will also negotiate the transaction with the other agents in your behalf. Once you have agreed to a selling price with a pre-qualified buyer, your Realtor will help you finalize the sales contract, and make sure that all contingencies on the sales contract are complete.
As closing approaches, your Realtor will closely monitor all lenders and escrow activities to ensure your property sells and closes successfully.